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Published: June 10, 2013

 
 

Mobile Now

Author Profiles:

  • Matthew Egol is a partner with Booz & Company and a senior director of Booz Digital. Based in New York, he leads the firm’s work in shopper marketing, and specializes in strategy and capability development for consumer brand marketers, marketing services firms, and media companies.
  • Fabian Seelbach is a principal in Booz & Company’s communications, media, and technology practice, and of Booz Digital. He is based in San Francisco.
  • Naseem Sayani is a principal in Booz & Company’s communications, media, and technology practice, and of Booz Digital. Based in Los Angeles, she helps media, marketing services, and consumer products companies create growth strategies founded on market-facing digital capabilities.

 

 
 
 
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Resources

  1. Matthew Egol, Raju Sarma, and Naseem Sayani, “Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences,” Booz & Company, June 2013: How consumers interact with brands has become nonlinear and shaped by many interactions across these touch points, leaving them to curate most of their brand experiences.
  2. Matt Anderson, Stefan Eikelmann, Fabian Seelbach, and Nick Buckner, “Shoppers on the Go: Winning Strategies in Mobile Commerce,” Booz & Company, Nov. 2010: A study highlighting the growing importance of mobile commerce as a way both to understand real-time consumer behavior data and to use in-the-moment analysis to capture market share and influence consumer purchases immediately.
  3. Matthew Egol and J.P. Leisure, “Shopper Marketing 5.0: Creating Value with Shopper Solutions,” GMA, Oct. 2011: Shopper marketing study revealing that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify the impact of their shopper marketing investments.
  4. Matthew Egol, Mary Beth McEuen, and Emily Falk, “The Social Life of Brands,” s+b, Autumn 2012: A marketing strategy informed by neuroscience can help companies enhance customer engagement—and make better use of tools such as social media.
 
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