Reprint No. 04105
Cecilia S.V. Ng (email@example.com) is the executive director of Think Strategy Consulting, a strategy consulting firm in Singapore. She has held strategy positions with the Japanese retailer Parco and the consumer electronics company Toshiba. Ms. Ng obtained her MBA from the Warwick Business School and conducted research at the Judge Institute of Management Studies, Cambridge University.
George S. Yip (firstname.lastname@example.org) is professor of strategic and international management at London Business School and lead fellow of the U.K.’s Advanced Institute of Management Research. He is the author of Total Global Strategy (Prentice Hall, 1992; revised 2003) and the classic 1989 Sloan Management Review article “Global Strategy in a World of Nations?”