Reprint No. 07404
Nicholas G. Carr (firstname.lastname@example.org) is a contributing editor to strategy+business. His new book, The Big Switch: Rewiring the World, from Edison to Google (W.W. Norton, 2008), examines the rise of Internet computing and its economic and social consequences. He is also the author of Does IT Matter? Information Technology and the Corrosion of Competitive Advantage (Harvard Business School Press, 2004).