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 / First Quarter 2002 / Issue 26(originally published by Booz & Company)


Capturing Value in the Wireless Enterprise Market

Many firms exhibit behavior that threatens to stifle the young industry at birth: slowness to commit; an unclear position on other WAD players; and lack of focus.

Nevertheless, the wireless industry is forging ahead, investing significantly in applications as well as infrastructure. The always-on  2.5/3G packet-based networks will allow interactive services similar to those available in wired LAN environments. This capability will drive enterprises to adopt 3G data services earlier rather than later.

The value of truly mobile, real-time, higher-bandwidth access to business information is unmistakable, but it will be at least another year or two before the industry is ready to offer end-to-end wireless enterprise solutions. In the meantime, CIOs should consider the potentially significant improvements in sales force productivity, customer service, and supply chain and manufacturing efficiencies that can be realized today.

Carolina Junqueira, [email protected]
Carolina Junqueira is a vice president with Booz Allen Hamilton in New York. She has worked extensively with several of the leading wireless interests in the United States, Europe, and Latin America.

Sajai Krishnan, [email protected]
Sajai Krishnan is a vice president with Booz Allen Hamilton in San Francisco. He has worked with a variety of telecom, wireless, software, and computer firms in the United States and abroad.

Gregor Harter, [email protected]
Gregor Harter is a vice president with Booz Allen Hamilton in Munich. His work is concentrated in the telecom sector in the United States and Europe.
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