This research was conducted in collaboration with Nielsen//NetRatings Inc. (Click here.), the leading provider of information and analysis about Internet audiences.
Reprint No. 01305
Horacio D. Rozanski, [email protected]
Horacio D. Rozanski is a vice president in Booz-Allen & Hamilton’s New York office. He specializes in developing marketing strategies and customer understanding across a range of industries.
Gerry Bollman, [email protected]
Gerry Bollman is a senior associate in Booz-Allen & Hamilton’s Cleveland office. His client work focuses on developing business and marketing strategies for the consumer products and biotechnology industries.
Martin Lipman, [email protected]
Martin Lipman is a senior associate and statistician with Booz-Allen & Hamilton based in Cleveland. He specializes in the application of statistical methods to issues of pricing, trade promotion, market and customer segmentation, and product line management.