Author Profiles:
Barry Jaruzelski (jaruzelski_barry@bah.com), a vice president with Booz Allen Hamilton in New York, is the firm’s lead marketing officer. He concentrates on corporate strategy, organizational transformation, and time-to-market improvement for companies in high-technology industries and manufacturers of highly engineered products.
Michael Busch (busch_michael@bah.com) is a vice president with Booz Allen Hamilton based in New York. He helps executive teams of technology providers design growth strategies, develop market entry and channel strategies for high-potential segments, establish market-driven product development processes, and execute profit improvement programs.
Jay Kumar (kumar_jayant@bah.com) is a principal with Booz Allen Hamilton based in New York. He specializes in transformation efforts and improving marketing organization effectiveness in technology and medical products companies.

