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(originally published by Booz & Company)


The Importance of Being a Must-See Destination

International travel and tourism is the backbone of globalization, promoting economic growth, increasing trade, and advancing development. It also strengthens communities and, by bringing together people from diverse regions and backgrounds, advances the goals of peace and global understanding. Countries that make T&T a priority and define an agenda around high-quality, innovative, and sustainable solutions will find that they have succeeded in much more than just pleasing their visitors.

Author Profiles:

Jürgen Ringbeck ([email protected]) is a vice president with Booz Allen Hamilton in Düsseldorf. He focuses on strategy and transformation for companies in global transportation industries, such as airlines, tourism operators, postal and logistics companies, and railways.

Stephan Gross ([email protected]) is a senior associate with Booz Allen in Munich and the marketing director of the firm’s work in global transportation. He specializes in major transformation and turnaround initiatives for transportation organizations, including large privatization and deregulation projects in Europe and the Middle East. 
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  1. International Monetary Fund, World Economic Outlook: Financial Systems and Economic Cycles, September 2006: This annual report from the International Monetary Fund provides both a big-picture and country-by-country view of global economic development. Click here. 
  2. World Economic Forum, Global Competitiveness Report 2006–2007, September 2006: The World Economic Forum’s analysis of the global competitive environment provides a useful perspective in conjunction with the Travel and Tourism report. Click here.
  3. World Economic Forum, Travel and Tourism Competitiveness Report, 2007: The report on which this article is based goes into more detail for industry leaders, including a closer look at the variables that went into the travel and tourism index. Click here.
  4. World Travel & Tourism Council Web site: The somewhat commercial, but useful, Web site of the major trade organization for the world travel industry includes its own competitiveness index, as well as articles and country reports. Click here.
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