strategy+business is published by PwC Strategy& LLC.
or, sign in with:
strategy and business
(originally published by Booz & Company)


A Challenge for India

N.R. Narayana Murthy, chief mentor and cofounder of Infosys Technologies, sees a bright future for developing countries — if they can use their success to address the problems of poverty.

Infosys Technologies, one of India’s oldest and biggest software companies, is a dominant player in the outsourcing industry. And its cofounder N.R. Narayana Murthy has helped drive India’s emergence as a global economic powerhouse. He recognizes the enormous growth that lies ahead for India, China, and other developing nations as they take greater part in the global economy, but also sees challenges. For Murthy, who has long eschewed the trappings of wealth in favor of a more modest life, India’s success — and, implicitly, the continued growth of other developing nations — will not be guaranteed until its benefits reach the country's rich and poor alike.

S+B: In which directions do you see globalization moving?
I define globalization as the paradigm that helps corporations to source capital from where it is cheapest, to source talent from where it is best available, to produce where it is most cost-efficient, and to sell where the markets are, without being constrained by national boundaries. That paradigm will continue to gain momentum as competition from regions that have not always been part of the international marketplace — China, India, Eastern Europe, and Southeast Asia — continues to intensify. Because there’s greater competition, because there’s greater need to become more efficient, to give better value to the customer, there will be greater movement toward offshoring and toward using the entire global talent pool.

China, for example, is working furiously to enhance its contribution to outsourcing in the knowledge area, in software, in business process outsourcing, in financial systems, and so on. And India is also moving up the value chain. We believe that activities such as research, analysis, and preparation of presentation materials can all be done from countries like India.

The huge, educated populations of countries such as China and India are accelerating this process. Higher education levels lead to higher per capita revenue productivity. We’ll see a number of developing countries move along the path toward educating their populations, and that trend will reduce the economic differences between them and the developed nations. There’s a growing recognition that aid from developed nations is not the solution to poverty. The better model is to focus on education, on developing talent, and on building infrastructure, and then to bring the best products and services to the global bazaar.

S+B: Will the U.S. eventually lose its economic leadership to developing countries?
No, I don’t think so. As long as the U.S. welcomes talented individuals from across the globe who can contribute to building the nation’s powers of innovation, it will continue to enjoy a competitive advantage and will never lose its preeminence. India and China are producing higher-value-added products and services. For example, today you see laptops and iPods being made in China. But they’re all still designed in the U.S. Similarly, India is producing more complex software and will one day produce the software that will run the heartbeat systems of an increasing number of global corporations. But even though China and India will keep climbing the value chain and getting better prices for their work, I believe the U.S. will be the leader in innovation.

S+B: Are protectionist U.S. policies hurting its competitiveness?
Globalization is about each country bringing to the global bazaar its best competencies, products, and services. At this point, India has a clear advantage in terms of information technology talent. And I believe the U.S. should make it even easier for American corporations to tap that talent to make themselves more competitive. The concern over job loss is real, but it’s shortsighted.

The fact of the matter is when Toyota, Ford, and General Motors came to India, they squeezed out the inefficient local carmakers and we lost millions of jobs. The same thing happened when Dell came to India and overtook the local computer makers. But we accepted that it is better to suffer the loss of a few million jobs — and pay the cost of retraining all those workers to take on jobs that make India more competitive — than to support inefficient companies and inferior products. Similarly, I think Indian companies will contribute to making corporate customers in the U.S. more efficient by providing them with better products.

Follow Us 
Facebook Twitter LinkedIn Google Plus YouTube RSS strategy+business Digital and Mobile products App Store



  1. Amy Bernstein, “Why the United States Needs an Innovation Strategy,” s+b Leading Idea, 10/30/07: Author John Kao diagnoses America’s ills as a continuing loss of innovation capacity. But, he says, there is a way to reverse that trend. Click here.
  2. Vinay Couto and Ashok Divakaran, “How to Be an Outsourcing Virtuoso,” s+b, Autumn 2006: As the turbulent global services industry matures, a highly skilled cadre of master providers and customers is emerging. Click here.
  3. Kevin Dehoff and Vikas Sehgal, “Innovators without Borders,” s+b, Autumn 2006: For companies that want to build a global growth engine, offshoring innovation is both a challenge and a necessity. Click here.
Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.