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(originally published by Booz & Company)


Competing on the Eco Front

Nearly every country in the world has something to offer the curious traveler, whether in terms of culture, history, or natural beauty. The factor that will make the difference between those countries that welcome visitors from around the world and those that languish will be the way attractions are developed, marketed, and preserved, not only for current travelers but also for future generations of tourists. The countries that develop, implement, and maintain a sustainable tourism strategy today will be the winners of tomorrow.

Author Profiles:

Jürgen Ringbeck ([email protected]) is a senior vice president with Booz Allen Hamilton in Düsseldorf. He focuses on strategy and transformation for companies in global transportation industries, such as airlines, tourism operators, postal and logistics companies, and railways.

Stephan Gross ([email protected]) is a senior associate with Booz Allen in Munich and the marketing director of the firm’s work in global transportation. He specializes in major transformation and turnaround initiatives for transportation organizations, including large privatization and deregulation projects in Europe and the Middle East.

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  1. Viren Doshi, Gary Schulman, and Daniel Gabaldon, “Lights! Water! Motion!s+b, Spring 2007: How to revitalize the crumbling infrastructure on which so many countries’ travel industries depend.
  2. Volkmar Koch, Jürgen Ringbeck, and Stefan Stroh, “Travel 2.0,” s+b Leading Ideas Online, 2/5/2008: The travel industry needs to develop a keen understanding of customer habits and tastes.
  3. Jürgen Ringbeck and Stephan Gross, “The Importance of Being a Must-See Destination,” s+b Leading Ideas Online, 5/8/2007: How a strong travel and tourism sector contributes to a country’s overall economy.
  4. World Economic Forum, The Global Competitiveness Report 2007–2008: An analysis of the global competitive environment.
  5. World Economic Forum, The Travel & Tourism Competitiveness Report 2007: View last year’s report to examine how the travel competitiveness of countries changes over time, sometimes rapidly.
  6. World Economic Forum, The Travel & Tourism Competitiveness Report 2008: Essential reading for anyone concerned with promoting the travel industry, or just being a tourist.
  7. The International Air Transport Association Web site: The airline trade association’s insider take on its contribution to environmental sustainability.
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