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Published: April 7, 2009

 
 

Convincing Consumers to Spend Again

Author Profile:
William J. Holstein is the author of Why GM Matters: Inside the Race to Transform an American Icon (Walker, 2009). For more on his work, see www.williamjholstein.com.

 

 
 
 
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Resources

  1. Pete Batten, “Key Innovations from the World of Auto Marketing,” iMediaConnection.com, May 30, 2008: How dealers are enhancing their dialogue with customers.
  2. Patrick Forsyth and Frances Kay, Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions (Kogan Page, 2009): Fifty practical ways to increase sales effectiveness and maintain marketing initiatives in today’s environment.
  3. Stephan Schiffman, Selling When No One Is Buying: Growing Prospects, Clients, and Sales in Tough Economic Times (Adams Media, forthcoming): Suggestions for how to sell in hard times from an author of multiple books on sales techniques and online marketing.
 
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