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strategy and business

Auto, Airlines & Transport

The Best Years of the Auto Industry Are Still to Come

by Ronald Haddock and John Jullens
 
Even as they struggle through the economic meltdown, vehicle makers can look ahead to a high-growth, flexible, global future.


Revving the Growth Engine

by Vikas Sehgal, Matthew Ericksen, and Ganesh Panneer
India’s burgeoning middle class is fueling automobile sales, though most consumers still choose two-wheel vehicles — at least for now.
 

Books in Brief: What Happened at GM

by David K. Hurst
A review of Why GM Matters, by William J. Holstein.


Friendlier Skies

by Jürgen Ringbeck and Stephan Gross
Consolidation in the increasingly competitive European airline industry has been long delayed, but the wait is coming to an end.
 

All Brands Are Niche Brands

Subaru’s chief marketing officer on how to sell cars in a tough market.

Putting the Stimulus to Work

How to spend $800 billion and actually improve the nation’s infrastructure.

Toyota’s IT Transformation

The information systems group at Toyota Motor Sales USA Inc. has moved from an "order-taker" role to "next-generation demand management” in an effort to meet overall corporate needs.

Convincing Consumers to Spend Again

In a brutal sales environment, retailers and manufacturers, led by the auto industry, are finding that smarter marketing — not better products — may be the best way to a customer’s heart.

The Future Is Lithium

The advent of environmentally friendly automobiles is jump-starting a global battle over battery technology.

Building Cars by Design

Faced with plummeting demand, automakers should make vehicles with features that match customer preferences.

Transforming an Adversarial Relationship

A survey of automakers and their suppliers unearths the management prerequisites for working together profitably.

The Coming Boom in Hybrid Cars

Evidence from innovation theory and auto-industry history suggests that the market share for hybrids is about to accelerate sharply.

Jeffrey Liker: The Thought Leader Interview

The lean process expert explains why it’s so hard to emulate Toyota.

Competing on the Eco Front

Environmentally friendly countries have a leg up in the competition for international travelers, but sustaining that advantage takes work.
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