Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Professor Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups—and preschoolers—as they seek to reinvent their organizations.
By understanding the mistakes you’re most likely to make — and when you’re most likely to make them — you can maximize your effectiveness and opportunities. See also “Diagnose your risk of unforced errors.”
Lose the lofty statement, and instead explain what you provide to your customers and why it matters.
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