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Marketing, Media & Sales Archive

December 10, 2012

The Four Types of Digital Marketer

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
November 27, 2012

Best Business Books 2012: Marketing

Brand New
November 27, 2012

Kicking the Sales Promotion Habit

Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
November 27, 2012

s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal

According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.
October 1, 2012

“I’m Still Standing,” Say Consumers

This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
August 28, 2012

Scaling Up Social Media

A survey of senior marketers reveals three capabilities for building better online consumer relationships.
August 28, 2012

The Social Life of Brands

A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.
June 25, 2012

Brand Transformation on the Internet

To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.
May 29, 2012

Rethinking the Product Launch

Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
May 29, 2012

How to Be a More Coherent Marketer

A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.
May 14, 2012

The Case for the Brand Ideal

Behind many a successful product, there’s a sharply focused intention to improve lives.
February 28, 2012

A New Way to Gain Customer Insights

How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
February 13, 2012

The Thought Leader Interview: Bob Carrigan

Media pioneer Bob Carrigan, of IDG Communications and the Interactive Advertising Bureau, explains why new media is the most optimistic part of the economy.
January 13, 2012

A Collaborative Approach to Marketing

Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.