Adam Michaels is the head of North American integrated business planning at Mondelez International, based in East Hanover, N.J. Previously, he was a principal at Booz & Company.
All articles by Adam Michaels
- 1.Why Know-Who Trumps Know-HowA six-step guide to the promotion of corporate entrepreneurship and the exploitation of innovation.
- 2.The surprising link between creativity and risk
The squeaky wheels in your organization may also be important sources of innovation.
- 3.The rise of the eco-friendly consumerDuring the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.
- 4.Managing with the Brain in MindNeuroscience research is revealing the social nature of the high-performance workplace.
- 5.A better way to market sustainable products
Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.
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