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Adam Michaels

Adam Michaels is the head of North American integrated business planning at Mondelez International, based in East Hanover, N.J. Previously, he was a principal at Booz & Company.

August 13, 2013
The secret to successful launches is doubling down on the attributes and capabilities that make your offering stand out.
July 17, 2013
Successfully innovative consumer products, like SodaStream and Dyson, appear to share two attributes: coherence and being difficult to copy.
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