Adam Michaels is the head of North American integrated business planning at Mondelez International, based in East Hanover, N.J. Previously, he was a principal at Booz & Company.
All articles by Adam Michaels
- 1.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
- 2.Total Shareholder ReturnsThis measure of business performance is the best indicator of corporate success.
- 3.Market Entry Strategies: Pioneers Versus Late ArrivalsWhat is the best way to move into a new market? If you do not have a first-in advantage, attack the one who does.
- 4.The rise of the eco-friendly consumerDuring the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.
- 5.10x Value: The Engine Powering Long-Term Shareholder ReturnsWhat does it take to grow shareholder value at world-class rates? More than profit and revenue increases. It takes strategic innovation to make it into the top tier.
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