May 8, 2014
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
December 16, 2013
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.
September 18, 2013
What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.
August 21, 2013
Ad agencies should stay focused on what they do best—generating the next big idea.
July 26, 2013
A closer look reveals that some unstructured data lends itself to insightful analysis.
June 25, 2013
A crucial first step in applying analytics is to decode the jargon.