John Jullens is the emerging markets leader for the capabilities-driven strategy platform for Strategy&, PwC’s strategy consulting business. He is a principal with PwC US.

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Trending articles

1.Resilience is a skill that’s just as important as tech know-how
Amid significant changes to how people work and live, the ability to persevere is critical.
2.The Three Phases of Value Capture: Finding Competitive Advantage in the Information Age
Creating value is just the beginning. To make money from innovation, you must drive your industry's evolution — even before the industry exists.
3.The fortune at the bottom of the pyramid
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
4.Using neuroscience to make feedback work and feel better
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process.
5.The rise of the eco-friendly consumer
During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.

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