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Clarity from Switzerland

This commitment to openness and transparency is reflected in the Novartis annual report. It’s a report that benefits shareholders, securities analysts, and the general public by presenting a compelling picture of the workings of the company. It reinforces feelings among employees that their work is meaningful, and that they will be held to a high standard. And it addresses forthrightly the health-care and social issues confronting the company and its industry.

Read it and copy.


  • Milton Moskowitz is a member of the editorial board of Business and Society Review and codeveloper (with Robert Levering) of Fortune magazine’s annual survey of the “100 Best Companies to Work For.” He is the author of seven books, including Everybody’s Business: A Field Guide to the 400 Leading Companies in America (Doubleday, 1990).
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