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Published: May 29, 2012
 / Summer 2012 / Issue 67

 
 

A New Role for Natural Resources Companies

By embracing this responsibility for the way resources are used, natural resource producers can help the rest of the world learn to employ raw materials wisely, and can safeguard their industries from competition. They can also discover a new source of resilience: their own distinctive knowledge and capability, which is one resource that is practically guaranteed to increase in value.

Reprint No. 00106

Author Profiles:

  • Mary Stacey is managing director of Context Management Consulting Inc.
  • Marilyn Taylor is director of the Institute for Values-Based Leadership at Royal Roads University in British Columbia, Canada.
  • David Legge is senior vice president of operations at Air Canada.

 

 
 
 
 
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