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strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Issue 67, Summer 2012

In this issue

Rethinking the Product Launch, The Right Role for Top Teams, The Thought Leader Interview: Dov Seidman, and More

Cover story

  • Organizations & People

    Is Your Company Fit for Growth?

    by Deniz Caglar, Jaya Pandrangi, and John Plansky
    A more strategic approach to costs can help you prepare for the next round of expansion.
  • Marketing, Media & Sales

    Rethinking the Product Launch

    by Max Cuellar, Leslie Moeller, and Heberto Molina
    Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
  • Strategy & Leadership

    CEO Succession 2011: The New CEO’s First Year

    by Ken Favaro, Per-Ola Karlsson, and Gary L. Neilson
    Big companies are once again appointing new chief executives in greater numbers, Booz & Company’s annual study finds. Here’s a close look at the incoming class, and some advice from veterans on how they can best navigate their crucial first year.
  • Strategy & Leadership

    The Right Role for Top Teams

    by Rob Cross and Jon Katzenbach
    Analysis of informal networks offers a potent leadership model for the C-suite: Make top teams the hub of the enterprise, and watch performance improve.

Leading Ideas

  • Organizations & People

    The Steve Jobs Way

    by Jon Katzenbach
    Leaders can learn a lot from the late Apple CEO, but not all of it should be emulated.
  • Energy

    A New Role for Natural Resources Companies

    by Mary Stacey, Marilyn Taylor, and David Legge
    By promoting business partnerships, producers of primary materials can find a new source of competitive advantage.
  • Marketing, Media & Sales

    How to Be a More Coherent Marketer

    by Thomas Ripsam, Yogesh Pandit, and Caren Fleit
    A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.
  • Thought Leaders

    Solar Comes of Age

    by Laura W. Geller
    A leading solar energy policy advocate explains how this dynamic, rapidly maturing industry can reach its true potential.

Essays

  • Connections with Integrity

    by Reid Hoffman
    The venture capitalist who cofounded LinkedIn reveals the surefire system that he has used since high school for evaluating potential business relationships.
  • Three Games of Strategic Thinking

    by Tim Laseter and Saras Sarasvathy
    Decision makers struggling with uncertainty can choose from a trio of probabilistic models to match the type of risks they face.
  • China’s Mid-Market Innovators

    by Edward Tse, John Jullens, and Bill Russo
    A new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape.

Books in Brief

Recent Research