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 / Autumn 2012 / Issue 68(originally published by Booz & Company)


The Business Case for the European Union

European business leaders naturally want Europe to continue to grow and prosper in an increasingly competitive global economy. Non-European business leaders want the same thing; they believe that a more accessible and open Europe will also be more prosperous, and help to generate still more prosperity throughout today’s complex world. In short, the business community believes in Europe. The birthplace of the Enlightenment — where intellectual and philosophical debates about federalism, economic models, democracy, and social justice have long dominated the public’s imagination — now has a rare opportunity to learn from its current problems. It can reinvent itself as a collaborative, prosperous, multilateral, and multispeed economy. That is the gift of this crisis; now we need to open it.

Author Profiles:

  • Robert Gogel is editor-in-chief of the annual conference the State of the European Union and CEO of Integreon, a supplier of integrated legal, research, and business support to corporations and law firms.
  • Per-Ola Karlsson is a senior partner with Booz & Company based in Stockholm, and the managing director of the firm’s business in Europe.
  • Ludo Van der Heyden is the Mubadala Professor of Corporate Governance and Strategy at INSEAD in Fontainebleau, France; Singapore; and Abu Dhabi.
  • This article was adapted in part from Per-Ola Karlsson,  Bruno Lanvin, Ludo Van der Heyden, and Robert Gogel,“Revitalising the European Dream: A Corporate View — 2012 Edition,” Booz & Company, European Executive Council, and INSEAD white paper, 2012.
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