Furthermore, the growing middle class, and the ambitions of the increasingly literate lower class, will fuel demand for better living standards, services, and products. The large untapped market of low-income consumers in all countries, and upwardly mobile prospects, is attractive to foreign multinationals, and even more so to local companies.
To achieve steadier and healthier development, countries should encourage balanced foreign and local investment. This will not be easy, however. MNCs have historically invested in the region’s key economies at different rates. The ideal scenario for Latin America is strong global MNCs’ continuing to invest and strengthen the local economies through their profitable operations. At the same time, the region should support the expansion of a class of thriving multilatinas with the vision and courage to replicate and adapt their successful home-country models across Latin America.
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Alonso Martinez (firstname.lastname@example.org), a vice president of Booz Allen Hamilton based in Miami, Fla., works throughout Latin America with multinational and leading Latin companies, particularly in the consumer products, media, and construction industries. Mr. Martinez advises companies on strategic repositioning and operational effectiveness.
Ivan De Souza (email@example.com) is a vice president of Booz Allen Hamilton in São Paulo, Brazil. He advises conglomerates and financial-services companies in business portfolio strategy, organization effectiveness, and transformation.
Francis Liu (firstname.lastname@example.org) is a vice president of Booz Allen Hamilton in São Paulo, Brazil. He is head of the firm’s Latin America consumer goods and retail group, and has also worked with media companies.
Also contributing to this article were José Gregorio Baquero (email@example.com), a vice president of Booz Allen Hamilton in Caracas, Venezuela, and Maria Christina Duarte (firstname.lastname@example.org), a Booz Allen senior associate in Miami, Fla.