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Published: March 1, 2005

 
 

Winning Hearts and Minds at Home Depot

“I always thought if I could take the passion of a place like Home Depot and marry it to the processes of a place like GE, you’d have the perfect company,” says Mr. Nardelli. At Home Depot, he believes, the romance has begun.

Reprint No. 05107

Author Profile:


Victoria Griffith (griffgor@aol.com) is the U.S. science, biotechnology, and management correspondent for the Financial Times. Her last case study in strategy+business was “Welcome to Tesco, Your ‘Glocal’ Superstore” (First Quarter 2002).
 
 
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Resources

  1. Edward E. Lawler III, “HR on Top,” s+b, Summer 2004; Click here. 
  2. Chuck Lucier and Jan Dyer, “Creating Chaos for Fun and Profit,” s+b, Spring 2003; Click here.
  3. Gary Neilson, Bruce A. Pasternack, and Decio Mendez, “The Four Bases of Organizational DNA,” s+b, Winter 2003; Click here.
  4. Bruce Constantineau, “Home Depot Lures Upscale Shoppers,” Vancouver Sun, October 1, 2004
  5. Andrew Ward, “Home Depot Reports 15 Percent Profit Rise,” Financial Times, November 17, 2004
  6. Warren St. John, “New Hope for the UnHandy,” New York Times, December 5, 2004