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 / Spring 2008 / Issue 50(originally published by Booz & Company)


New Life for Tired Brands

Reprint No. 08101

Author Profiles:

Nikhil Bahadur ([email protected]) is a principal with Booz Allen Hamilton in Cleveland. He advises large consumer-focused organizations on growth and brand strategies, organizational design, and the development of marketing capabilities.
John Jullens ([email protected]) is a principal with Booz Allen in Cleveland. He specializes in demand-side transformation issues, including revenue growth strategies, brand management, customer retention, and retail channel effectiveness.
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