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Published: February 26, 2008
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New Life for Tired Brands

Reprint No. 08101

Author Profiles:

Nikhil Bahadur (bahadur_nikhil@bah.com) is a principal with Booz Allen Hamilton in Cleveland. He advises large consumer-focused organizations on growth and brand strategies, organizational design, and the development of marketing capabilities.
John Jullens (jullens_john@bah.com) is a principal with Booz Allen in Cleveland. He specializes in demand-side transformation issues, including revenue growth strategies, brand management, customer retention, and retail channel effectiveness.
 
 
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