These three marketing books are the year’s best because they depict an advertising and marketing world that is increasingly separate from all of the taglines and 30-second commercials that have crowded our collective consciousness over the last 50 years. In fact, readers of these books should start to find it very odd that old ways of marketing are still so pervasive. That is as it should be: In today’s marketing world, Mr. Whipple has no official place at the Charmin Potty Palooza; the star of the campaign is the rest of us.
Catharine P. Taylor has covered advertising and marketing for almost 20 years, focusing on the impact of digital media since 1994 and writing for publications including Adweek, Advertising Age, and Wired. Founder of Adweek’s AdFreak Weblog, she currently posts about advertising at her own blog, Adverganza.com, and writes a weekly column, “Social Media Insider,” for Mediapost.