strategy+business is published by PwC Strategy& LLC.
or, sign in with:
strategy and business
 / Winter 2008 /Issue 53(originally published by Booz & Company)


Best Business Books 2008: Marketing

These three marketing books are the year’s best because they depict an advertising and marketing world that is increasingly separate from all of the taglines and 30-second commercials that have crowded our collective consciousness over the last 50 years. In fact, readers of these books should start to find it very odd that old ways of marketing are still so pervasive. That is as it should be: In today’s marketing world, Mr. Whipple has no official place at the Charmin Potty Palooza; the star of the campaign is the rest of us.

Author Profile:

Catharine P. Taylor has covered advertising and marketing for almost 20 years, focusing on the impact of digital media since 1994 and writing for publications including Adweek, Advertising Age, and Wired. Founder of Adweek’s AdFreak Weblog, she currently posts about advertising at her own blog,, and writes a weekly column, “Social Media Insider,” for Mediapost.
Follow Us 
Facebook Twitter LinkedIn Google Plus YouTube RSS strategy+business Digital and Mobile products App Store


Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.