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Published: August 27, 2009

 
 

Inside the Kraft Foods Transformation

Reprint No. 09307

Author Profiles:

  • Irene Rosenfeld is chairman and chief executive officer of Kraft Foods Inc. She has spent most of her career at the company. From 2003 to 2006, she was chief executive of PepsiCo’s Frito-Lay unit.
  • Dave Brearton is executive vice president of operations and business services at Kraft Foods and was one of two executive sponsors of the company’s reorganization effort.
  • Mark Clouse is vice president and managing director of Kraft Foods Brazil.
  • Gary Conte, vice president of human resources, corporate functions, and employee services, served as one of the program leaders on Kraft Foods’ reorganization.
  • Brian Davison, vice president of strategic planning at Kraft Foods, was co–program leader, with Gary Conte, on the reorganization.
  • Lance Friedmann is senior vice president of marketing for Kraft Foods International Inc.
  • Sanjay Khosla joined Kraft Foods in 2006 as executive vice president and president of Kraft Foods International.

    Karen May, executive vice president of global human resources, was the executive sponsor, with
    Dave Brearton, of Kraft Foods’ reorganization.

    Nick Meriggioli is the president of Kraft Foods’ Oscar Mayer business unit.

    Rick Searer is executive vice president of Kraft Foods and president of Kraft Foods North America.

    Jean Spence is Kraft Foods’ executive vice president of research, development, and quality.

    This article was created through a “virtual roundtable”: a series of interviews edited into a single story line. Also contributing to this article was consulting writer Robert Hertzberg. For more information, contact editors@strategy-business.com.

 

 
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Resources

  1. "CEO Forum: Rosenfeld Keeps Kraft from Being Too Cheesy,” USA Today, December 11, 2008: Interview discusses outlook for the recession, the “Innovate with Kraft” program, the glass ceiling, and the turnaround described in this article.
  2. Vinay Couto, Per-Ola Karlsson, and Gary L. Neilson, “Putting Headquarters in Its Place: The New, Lean Global Core,” Booz & Company white paper: Spells out the kind of organizational design that proved relevant at Kraft Foods Inc.
  3. Gary L. Neilson, Karla L. Martin, and Elizabeth Powers, “The Secrets to Successful Strategy Execution,” Harvard Business Review, June 2008: Complements the suggestions in this article by showing why effective organizational redesigns go beyond lines and boxes.
  4. Jaya Pandrangi, Steffen Lauster, and Gary L. Neilson, “Design for Frugal Growth,” s+b, Fall 2008: How to use a similar type of redesign to cut costs and expand simultaneously.
  5. Janet Paskin, “The Corner Office: Cooking Up New Growth,” SmartMoney, July 2009: An interview with Irene Rosenfeld on how Kraft is staying competitive and creative.
  6. Kai Ryssdal, “Conversations from the Corner Office: Interview
    with Irene Rosenfeld
    ,” Marketplace, February 10, 2009: Kraft’s CEO, in a public radio interview transcript, on why it’s a good time to be in the foods business and how the company expects to grow.
  7. www.kraftfoodscompany.com: Central source for information about the company and its products.
  8. For more business thought leadership, sign up for s+b’s RSS feed.
 
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