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 / Autumn 2009 / Issue 56(originally published by Booz & Company)


What Happened at GM

Legendary Green Bay Packers coach Vince Lombardi used to say that his team never lost a game, they just ran out of time. Certainly GM ran out of time. But in business, time — its use, its saving, and its waste — is the game. GM had too much time, and perhaps this is why its successive managers could never generate the urgency necessary to get things done — a discipline that is now being imposed by outside forces and agencies.

Reprint No. 09311

Author Profile:

  • David K. Hurst is a contributing editor of strategy+business. His writing has also appeared in the Harvard Business Review, the Financial Times, and other leading business publications. Hurst is the author of Crisis & Renewal: Meeting the Challenge of Organizational Change (Harvard Business School Press, 2002).
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