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 / Winter 2009 / Issue 57(originally published by Booz & Company)


The Most Powerful Paths to Profits

Other executives in your company may not be willing to focus the company’s strategy around a power node. The intensity of their discomfort may be a clue that they are coming up against a reality that they have not yet accepted. But sticking with business models that have lost their power node status — as AT&T did — will not help. Denial is not a strategy. Understanding the importance of power nodes, and which ones are potentially part of the future of your enterprise, is the first step to success.

Author Profile: 

  • Mia de Kuijper is the CEO of de Kuijper Global Partners and a dean of the Duisenberg School of Finance in Amsterdam. She has held strategic executive positions at Royal Dutch Shell, PepsiCo, and AT&T and was an investment banker at Bear Stearns, Credit Suisse First Boston, and Morgan Stanley.

    This article is adapted from de Kuijper’s forthcoming book Profit Power Economics: A New Competitive Strategy for Creating Sustainable Wealth (Oxford University Press, 2010).



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