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Published: November 15, 2010

 
 

Getting Big by Going Small

Reprint No. 10402

Author Profiles:

  • Laura W. Geller is deputy managing editor of strategy+business.
  • Greg Rotz is a partner in the global health practice of Booz & Company based in Washington, D.C. He focuses on strategy and organization issues for life-science companies.
 
 
 
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