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Published: November 22, 2011
 / Winter 2011 / Issue 65


Resetting the Cost Structure at Shell

The zero-based approach is not a one-time event, nor is it self-propelling. But with the right mix of management support and diligent analysis, this approach will yield sustainable results that are impossible to achieve with even the most diligent continuous improvement campaign.

Reprint No. 11402

Author Profile:

  • Gerard Paulides is the chief financial officer and vice president of strategy and finance for upstream in Europe at Royal Dutch Shell PLC.
  • Also contributing to this article was Booz & Company principal Andrew Clark.
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