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Published: November 22, 2011
 / Winter 2011 / Issue 65

 
 

Best Business Books 2011: Marketing

Author Profile:

  • Catharine P. Taylor has covered advertising and marketing for more than 20 years, focusing on the impact of digital media since 1994 and writing for publications including Adweek, Advertising Age, and Wired. Founder of Adweek’s AdFreak blog, she currently posts about advertising on her own blog, Adverganza.com; writes the weekly Social Media Insider column for Mediapost; and is a frequent speaker on the impact of social media on advertising, media, and behavior.
 
 
 
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