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Published: August 8, 2014
 / Autumn 2014 / Issue 76

 
 

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?

Even as online retailers’ share of the grocery market expands, traditional supermarkets are planning to increase their physical footprint. On their current trajectory, productivity per square foot is predicted to continue to fall through 2025, a nearly 19 percent drop in sales per square foot from today.

Supermarkets' Misguided Strategy

 

 
 
 
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