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(originally published by Booz & Company)


Rethink Your Strategy: An Urgent Memo to the CEO

The current economy will not get better immediately. We are in for more rough seas. But we are also entering a period during which the value of being able to act strategically and decisively for the long term will increase enormously. Preparing for this moment of opportunity is of paramount importance for your businesses’ position for years to come.

Author Profiles:

Paul Branstad is a senior partner with Booz & Company in Chicago. He has been the firm’s senior corporate and business strategist serving clients in the automotive, industrial, and transportation sectors.

Bill Jackson is a senior partner with Booz & Company in Chicago. He works on major organizational change programs, including restructurings, postmerger integrations, and growth, for a variety of industrial clients, especially in the global automotive industry.

Shumeet Banerji is chief executive officer of Booz & Company. He was formerly the managing director of its European business. Since joining the firm’s Chicago office in 1992, he has served clients in both the public and private sectors from offices around the world, including the U.S., Asia, and Europe.

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  1. Paul Branstad, Bill Jackson, and Shumeet Banerji, “Rethink Your Strategy: An Urgent Memo to the CEO,” Booz & Company white paper, December 2008: The paper on which this article is based provides a more in-depth view of how the job of the CEO, senior executives, and line executives will change.
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