Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
Behind many a successful product, there’s a sharply focused intention to improve lives.
During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.
Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
The world’s largest beverage company has delegated major decision making to individual markets, but it maintains its global brand strategy through collaborative practices.