Journalist Brad Edmondson’s recounting of the Ben & Jerry’s story, Ice Cream Social, focuses on the difficulties of living up to high-minded corporate mission statements after new owners take control.
Lessons on winning in a slow market.
Upstarts are gaining market share across consumer packaged goods categories. Here’s how incumbents can respond.
Traditional retailers can outshine their online competitors in the distribution game.
Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.
This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
The coauthor of TouchPoints and former CEO of Campbell Soup Company explains how executives build their company’s capabilities by connecting with people more effectively.
Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.