strategy+business is published by the global management consulting firm Booz & Company
 
or, sign in with:
strategy+business: Consumer Products, Branding Strategies, Consumer Spending, And Consumer Behavior

Current s+b Issue

 

s+b’s consumer products coverage encompasses a wide range of industry topics, from articles about branding, brand loyalty, and brand strategies to insights on consumer spending, consumer behavior, commoditization, luxury markets, and fast-moving consumer goods. We also feature articles on marketing consumer brands. This section is designed to help leaders of household-name companies as they wrestle with new business models and consumer packaged goods strategies.

Consumer Products

Making Customer Segmentation Deliver

by Corey Yulinsky
In consumer packaged goods, shopper marketing — efforts to observe and influence consumers at the time of purchase — is one of the hottest and fastest-growing activities in advertising and promotions.

Competing for the Global Middle Class

by Edward Tse, Bill Russo, and Ronald Haddock
Three types of companies are jockeying for position in emerging economies, seeking to capture the loyalty of billions of new consumers.
 

Data Points: Finding Shoppers Where They Live

 


M&A in the New CPG Strategy

by J. Neely, Paul Leinwand, and Amit Misra
For consumer products companies seeking acquisition targets, the game-changing deals are those that bring more coherence.
 

What’s Your Company’s Facebook LPM (Likes per Million)?

Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.

How Coca-Cola Manages 90 Emerging Markets

The world’s largest beverage company has delegated major decision making to individual markets, but it maintains its global brand strategy through collaborative practices.

The New Web of World Trade

The Gulf economies of the Middle East are forming partnerships with other emerging markets, redefining the ancient trade routes that once linked East and West.

Focus vs. Hocus-Pocus at Alberto-Culver

The CEO of this nimble cosmetics company explains the advantages of a small size and a coherent strategy.

Consumer Packaged Goods: Escaping the Consolidation Mentality

Holding fast to the two myths that have long dominated strategy in consumer-oriented industries — that bigger companies win, and that one or two players control every product category — can get a firm into trouble. A capabilities-driven strategy can provide a better path to profit.

Next-Generation Product Development

Combining agile up-front processes with a lean approach to the back end can help companies outperform the competition.

The Virtual Fitting Room

As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.

The Power of the Post-Recession Consumer

An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.

The Coming Wave of “Social Apponomics”

The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.

The M-Commerce Challenge to Retail

As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.
Archive of Consumer Products articles