Second, the authors provide brief interviews with leading thinkers in game theory and real options, including Princeton economist Avinash Dixit and Nobel laureates Reinhard Selten and Robert Aumann. These interludes provide additional perspective and help illuminate key concepts, as well as adding personal and idiosyncratic accounts of their careers. The result is that the reader gains a sense of how the field has developed and an appreciation of how two separate strands of thinking, one from economics and one from corporate finance, can inform strategic decisions.
Competitive Strategy, like Pragmatic Strategy, is rich with ideas that will stretch and challenge the reader. The New Emerging Market Multinationals is less intellectually demanding but perhaps more immediately practical. What the three books share, however, is a willingness to bring fresh thinking to some of the most important questions of global competition and business strategy.
- Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on strategy and organization issues. He is the author of The Halo Effect...and the Eight Other Business Delusions That Deceive Managers (Free Press, 2007).