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strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Issue 69, Winter 2012

In this issue

A Strategist’s Guide to Personalized Medicine, Overcoming the Global Innovation Trade-Off, The Thought Leader Interview: William J. O’Rourke, and More

Cover story

  • The Global Innovation 1000: Making Ideas Work

    by Barry Jaruzelski, John Loehr, and Richard Holman
    The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.

Leading Ideas

  • The Lesson of Lost Value

    by Christopher Dann, Matthew Le Merle, and Christopher Pencavel
    A new study finds that underestimating strategic risk is the number one cause of shareholder value destruction. But it doesn’t have to be.

  • The Offline Executive

    by Henry Mintzberg and Peter Todd
    A manager’s effectiveness depends not only on using e-mail and other electronic communication, but also on learning to shut it down.

  • Kicking the Sales Promotion Habit

    by David Ganiear and Karla Martin
    Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.

Essays

Recent Research

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  4. 4.How Well Do You Know the Story of You?
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