Reprint No. 05105
Steffen M. Lauster (lauster_steffen@bah.com) is a vice president with Booz Allen Hamilton in Cleveland. He concentrates on strategy development and revenue management for manufacturers of consumer products.
J. Neely (neely_j@bah.com) is a principal with Booz Allen Hamilton in Cleveland who specializes in growth strategy and transformation for consumer and industrial companies.

