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Best Business Books 2005: Index

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
(Portfolio, 2005)
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Brand Hijack: Marketing without Marketing
by Alex Wipperfürth
(Portfolio, 2005)
Click here to purchase this book

How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
(Harvard Business School Press, 2003)
Click here to purchase this book

ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands
by Nick Wreden
(Kogan Page, 2005)
Click here to purchase this book

Hard News: The Scandals at The New York Times and Their Meaning for American Media
by Seth Mnookin
(Random House, 2004)
Click here to purchase this book

Coach: Lessons on the Game of Life
by Michael Lewis
(W.W. Norton, 2005)
Click here to purchase this book

Joy at Work: A Revolutionary Approach to Fun on the Job
by Dennis W. Bakke
(PVG, 2005)
Click here to purchase this book

Lessons on Leadership by Terror: Finding Shaka Zulu in the Attic
by Manfred F.R. Kets de Vries
(Edward Elgar, 2004)
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A Life in Leadership: From D-Day to Ground Zero: An Autobiography
by John C. Whitehead
(Basic Books, 2005)
Click here to purchase this book

This Year’s Books by strategy+business Editors and Contributors

Results: Keep What’s Good, Fix What’s Wrong, and Unlock Great Performance, by Gary L. Neilson and Bruce A. Pasternack (Crown Business, 2005). Every business has a personality; Results identifies seven, ranging from the “passive-aggressive” organization, in which everyone agrees but nothing changes, to the “resilient” organization, which is flexible, forward looking, successful. The authors identify four building blocks of “organizational DNA” that can be reconfigured for resilience. Mr. Neilson is a senior vice president at Booz Allen Hamilton; Mr. Pasternack is chief executive officer of the Special Olympics and a former senior vice president at Booz Allen.

FT Handbook of Management, by Stuart Crainer and Des Dearlove (Financial Times Prentice Hall, 2004). This 1,120-page compendium of modern management thinking features contributions from experts including W. Edwards Deming, Peter Drucker, Charles Handy, John Kay, Kenichi Ohmae, Michael Porter, and C.K. Prahalad. Mr. Crainer and Mr. Dearlove have each written several management books, and are cofounders of Suntop Media, a worldwide network of writers, editors, and researchers.

CFO Thought Leaders: Advancing the Frontiers of Finance, edited by Rob Norton (strategy+business Books, 2005). Chief financial officers at 17 of the world’s most successful companies — including Bertelsmann, Caterpillar, FedEx, Procter & Gamble, and Renault — speak candidly about competition, regulation, risk, and the changing nature of finance in this s+b reader. Mr. Norton is a former executive editor of Fortune magazine.

Results-Driven Marketing: A Guide to Growth and Profits, edited by Des Dearlove (strategy+business Books, 2005). A collection of articles by senior marketing and sales experts at Booz Allen Hamilton, this s+b reader examines the eight links of the marketing value chain, from “connecting with markets” to “organizing for results-driven marketing.”

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