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Published: November 30, 2006

 
 

Best Business Books: Index

The Future

Yochai Benkler,
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Click here to purchase this book

Henry Jenkins,
Convergence Culture: Where Old and New Media Collide
Click here to purchase this book

Robert Neuwirth,
Shadow Cities: A Billion Squatters, A New Urban World
Click here to purchase this book

AnnaLee Saxenian,
The New Argonauts: Regional Advantage in a Global Economy
Click here to purchase this book

Tim Flannery,
The Weather Makers: How Man Is Changing the Climate and What It Means for Life on Earth
Click here to purchase this book

Economics

David Warsh,
Knowledge and the Wealth of Nations: A Story of Economic Discovery
Click here to purchase this book

Eric D. Beinhocker,
The Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics
Click here to purchase this book

Michael J. Mauboussin,
More Than You Know: Finding Financial Wisdom in Unconventional Places
Click here to purchase this book

Marketing

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein,
Marketing Metrics: 50+ Metrics Every Executive Should Master
Click here to purchase this book

Clyde M. Creveling, Lynne Hambleton, and Burke McCarthy,
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
Click here to purchase this book

Dick Stroud,
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
Click here to purchase this book

Jean-Marc Lehu,
Brand Rejuvenation: How to Protect, Strengthen, and Add Value to Your Brand to Prevent It from Ageing
Click here to purchase this book

Bill Schley and Carl Nichols Jr.,
Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea
Click here to purchase this book

Martin Roll,
Asian Brand Strategy: How Asia Builds Strong Brands
Click here to purchase this book

Media

Heather Chaplin and Aaron Ruby,
Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution
Click here to purchase this book

Glenn Reynolds,
An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
Click here to purchase this book

David A. Vise and Mark Malseed,
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time
Click here to purchase this book

Chris Anderson,
The Long Tail: Why the Future of Business Is Selling Less of More
Click here to purchase this book

Negotiation

G. Richard Shell,
Bargaining for Advantage: Negotiation Strategies for Reasonable People
Click here to purchase this book

Jim Thomas,
Negotiate to Win: The 21 Rules for Successful Negotiating
Click here to purchase this book

Roger Fisher and Daniel Shapiro,
Beyond Reason: Using Emotions as You Negotiate
Click here to purchase this book

Strategy

Andrew Campbell and Robert Park,
The Growth Gamble: When Leaders Should Bet Big on New Business — and How They Can Avoid Expensive Failures
Click here to purchase this book

Vijay Govindarajan and Chris Trimble,
10 Rules for Strategic Innovators: From Idea to Execution
Click here to purchase this book

Jack G. Hardy,
The Core Value Proposition: Capture the Power of Your Business Building Ideas
Click here to purchase this book

Governance

William A. Dimma,
Tougher Boards for Tougher Times: Corporate Governance in the Post-Enron Era
Click here to purchase this book

William Cast, M.D.,
Going South: An Inside Look at Corruption and Greed, and the Power of the HealthSouth Message Board
Click here to purchase this book

Barton Biggs,
Hedgehogging
Click here to purchase this book

 

Management

 
Joseph L. Bower and Clark G. Gilbert, editors,
From Resource Allocation to Strategy
Click here to purchase this book

Christopher D. McKenna,
The World’s Newest Profession: Management Consulting in the Twentieth Century
Click here to purchase this book

John Kay,
The Hare and the Tortoise: An Informal Guide to Business Strategy
Click here to purchase this book

Jeffrey Pfeffer and Robert I. Sutton,
Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management
Click here to purchase this book

Kirk Snyder,
The G Quotient: Why Gay Executives Are Excelling as Leaders…and What Every Manager Needs to Know
Click here to purchase this book

 
 
 
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