Best Business Books: Index

Yochai Benkler,
The Wealth of Networks: How Social Production Transforms Markets and Freedom
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Henry Jenkins,
Convergence Culture: Where Old and New Media Collide
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Robert Neuwirth,
Shadow Cities: A Billion Squatters, A New Urban World
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AnnaLee Saxenian,
The New Argonauts: Regional Advantage in a Global Economy
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Tim Flannery,
The Weather Makers: How Man Is Changing the Climate and What It Means for Life on Earth
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David Warsh,
Knowledge and the Wealth of Nations: A Story of Economic Discovery
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Eric D. Beinhocker,
The Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics
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Michael J. Mauboussin,
More Than You Know: Finding Financial Wisdom in Unconventional Places
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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein,
Marketing Metrics: 50+ Metrics Every Executive Should Master
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Clyde M. Creveling, Lynne Hambleton, and Burke McCarthy,
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
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Dick Stroud,
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
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Jean-Marc Lehu,
Brand Rejuvenation: How to Protect, Strengthen, and Add Value to Your Brand to Prevent It from Ageing
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Bill Schley and Carl Nichols Jr.,
Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea
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Martin Roll,
Asian Brand Strategy: How Asia Builds Strong Brands
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Heather Chaplin and Aaron Ruby,
Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution
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Glenn Reynolds,
An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
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David A. Vise and Mark Malseed,
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time
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Chris Anderson,
The Long Tail: Why the Future of Business Is Selling Less of More
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G. Richard Shell,
Bargaining for Advantage: Negotiation Strategies for Reasonable People
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Jim Thomas,
Negotiate to Win: The 21 Rules for Successful Negotiating
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Roger Fisher and Daniel Shapiro,
Beyond Reason: Using Emotions as You Negotiate
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Andrew Campbell and Robert Park,
The Growth Gamble: When Leaders Should Bet Big on New Business — and How They Can Avoid Expensive Failures
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Vijay Govindarajan and Chris Trimble,
10 Rules for Strategic Innovators: From Idea to Execution
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Jack G. Hardy,
The Core Value Proposition: Capture the Power of Your Business Building Ideas
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William A. Dimma,
Tougher Boards for Tougher Times: Corporate Governance in the Post-Enron Era
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William Cast, M.D.,
Going South: An Inside Look at Corruption and Greed, and the Power of the HealthSouth Message Board
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Barton Biggs,
Hedgehogging
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Colonel Gerald Schumacher,
A Bloody Business: America’s War Zone Contractors and the Occupation of Iraq
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Robert Young Pelton,
Licensed to Kill: Hired Guns in the War on Terror
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Christopher Kinsey,
Corporate Soldiers and International Security: The Rise of Private Military Companies
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Max Barry,
Company: A Novel
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Douglas Coupland,
JPod: A Novel
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Tom Perkins,
Sex and the Single Zillionaire: A Novel
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Stanley Bing,
Rome, Inc.: The Rise and Fall of the First Multinational Corporation
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Jonathan Alter,
The Defining Moment: FDR’s Hundred Days and the Triumph of Hope
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Lucy Hughes-Hallett,
Heroes: Saviors, Traitors, and Supermen. A History of Hero Worship
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Nikos Mourkogiannis,
Purpose: The Starting Point of Great Companies
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Sharon Daloz Parks,
Leadership Can Be Taught: A Bold Approach for a Complex World
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Rob Goffee and Gareth Jones,
Why Should Anyone Be Led by YOU? What It Takes to Be an Authentic Leader
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Mark Gerzon,
Leading through Conflict: How Successful Leaders Transform Differences into Opportunities
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Warren G. Bennis and Robert Townsend,
Reinventing Leadership: Strategies to Empower the Organization
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