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Published: November 28, 2007
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The Customer Connection: The Global ­­­Innovation 1000

Reprint No. 07407

Author Profiles:

Barry Jaruzelski (jaruzelski_barry@bah.com), a vice president with Booz Allen Hamilton in New York, is the firm’s lead marketing officer. He has devoted more than 20 years to addressing corporate strategy, organizational transformation, and time-to-market improvement issues in high-technology industries and for manufacturers of highly engineered products.
Kevin Dehoff (dehoff_kevin@bah.com), a vice president with Booz Allen in New York, is the global leader of the firm’s innovation business. He has spent more than 15 years helping clients improve efficiency and effectiveness in product development.
Also contributing to this article were Booz Allen Hamilton Senior Associate Luke Vaccaro, Associate Michael Urban, and s+b Contributing Editor Edward Baker. 
 
 
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Resources

  1. Kevin Dehoff and John Loehr, “Innovation Agility,” s+b, Summer 2007: How to follow Toyota’s example without copying its specifics, and create your own versatile product development process. Click here.
  2. Barry Jaruzelski, Kevin Dehoff, and Rakesh Bordia, “Money Isn’t Everything: The Booz Allen Hamilton Global Innovation 1000,” s+b, Winter 2005, Click here, and “Smart Spenders: The Booz Allen Hamilton Global Innovation 1000,” s+b, Winter 2006, Click here: Predecessors to this year’s study established the importance of quality, not quantity, in innovation investment.
  3. Alexander Kandybin and Martin Kihn, “The Innovator’s Prescription: Raising Your Return on Innovation Investment,” s+b, Summer 2004: Introduces the innovation effectiveness curve, another tool for raising performance throughout the product life cycle. Click here.
  4. W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business School Press, 2005): Cited by executives interviewed for this article, this book shows how companies can use innovation to lead them to unclaimed “blue oceans” of profits and growth. 
  5. Knowledge @ Wharton and s+b, “How Companies Turn Customers’ Big Ideas into Innovations,” 1/12/05: Practices for customer-conscious product development. Click here.
  6. Eric von Hippel, Democratizing Innovation (MIT Press, 2005): Demonstrates the value of “user-centered innovation” and shows how to incorporate the customer into the innovation process.
  7. For more articles on innovation, sign up for s+b’s RSS feed. Click here.