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 / Summer 2009 / Issue 55(originally published by Booz & Company)


How to Shut Down a Project Gracefully

Trying and failing go together with innovation-led growth. The companies that get better at graceful endings will have a clear edge over those that continue to flounder when things don’t go as expected.

Author Profile:

  • Rita Gunther McGrath, a professor at the Columbia University Graduate School of Business, is the coauthor of MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (Harvard Business School Press, 2005).
  • This article is adapted from Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, by Rita Gunther McGrath and Ian C. MacMillan (Harvard Business School Press, 2009).
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