strategy+business is published by PwC Strategy& Inc.
 
or, sign in with:
strategy and business
Published: May 28, 2013
 / Summer 2013 / Issue 71

 
 

s+b Trend Watch: Big Pharma’s Potential in Emerging Markets

Emerging economies are becoming the industry's best hope for growth.

Pharmaceutical markets in developed countries may still be quite sizable, but in 2011–12 they were mostly stagnant—or worse. Not so in emerging economies, which are becoming the industry’s best hope for growth.

 

 
 
 
 
Close
Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.

Close