strategy+business is published by PwC Strategy& Inc.
 
or, sign in with:
strategy and business
Published: May 12, 2014
 / Summer 2014 / Issue 75

 
 

A Triple Scoop of Social Responsibility

Ben & Jerry’s won the right to its own autonomous board of directors, free of Unilever’s control.

Edmondson makes a strong case for this mission, saying that despite their new riches, Ben and Jerry stayed true to their cause. He also says that Unilever, among a growing number of corporations around the world, has itself taken on the social mission that its target long espoused: “linked prosperity,” which requires the company to share its good fortune with workers, its community, and the environment.

The takeover chapters in Ice Cream Social do justice to a fascinating episode in business history, although the rest of the book often goes off track and the story line is obscured by an avalanche of mission statements, bullet points, and extended quotes. But even when there are too many chunks in the mix, the book still gets across the full-flavored ebullience of Ben Cohen, Jerry Greenfield, and the company the two created.

Author Profile:

 

 
 
 
Follow Us 
Facebook Twitter LinkedIn Google Plus YouTube RSS strategy+business Digital and Mobile products App Store

 


 
Close
Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.

Close