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Published: February 12, 2003

 
 

What FreshDirect Learned from Dell

Reprint No. 03102


Authors
Tim Laseter, lasetert@darden.virginia.edu, serves on the operations faculty at the Darden Graduate School of Business at the University of Virginia. Previously he was a a vice president with Booz Allen Hamilton in McLean, Va. Mr/ Laseter has 15 years of experience in building organizational capabilities in sourcing, supply chain management, and operations strategy in a variety of industries.
Barrie Berg, berg_barrie@bah.com
Barrie Berg is a is a vice president with Booz Allen Hamilton based in New York. Ms. Berg has 15 years of experience in the U.S., Europe, and Latin America helping consumer and retail companies develop growth strategies and strengthen marketing and sales organizations.

Martha Turner, turner_martha@bah.com
Martha Turner is a senior associate in Booz Allen Hamilton's New York office. She specializes in operations and supply chain management in a broad range of industries, with particular emphasis on e-business.
 
 
 
 
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