Learning is making better predictions, and the ability to make better predictions is imminently and immediately practical. When executives shy away from learning as a managerial objective in favor of being tough and demanding results, they are not being hard-nosed; they are just hardening the path to failure.
Some experiments will fail. That is inevitable. There is never any excuse, however, for not learning in a quick and disciplined fashion. Doing so minimizes the cost of failure and maximizes the probability of success.
— Vijay Govindarajan and Chris Trimble
Excerpted from The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble (Harvard Business Review Press, 2010), with permission from the publisher.