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(originally published by Booz & Company)


How Learning Leads to Results

Learning is making better predictions, and the ability to make better predictions is imminently and immediately practical. When executives shy away from learning as a managerial objective in favor of being tough and demanding results, they are not being hard-nosed; they are just hardening the path to failure.

Some experiments will fail. That is inevitable. There is never any excuse, however, for not learning in a quick and disciplined fashion. Doing so minimizes the cost of failure and maximizes the probability of success. 

— Vijay Govindarajan and Chris Trimble

Excerpted from The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble (Harvard Business Review Press, 2010), with permission from the publisher.

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This Reviewer

  1. Matthew E. May is a master kaizen coach and an expert on change, innovation, and design strategy. He is the author of three books: The Shibumi Strategy: A Powerful Way to Create Meaningful Change (Jossey-Bass, 2010); In Pursuit of Elegance: Why the Best Ideas Have Something Missing (Broadway Books, 2009); and The Elegant Solution: Toyota’s Formula for Mastering Innovation (Free Press, 2006), which won the Shingo Research and Professional Publication Award. May is a columnist for the American Express Small Business OPEN Forum Idea Hub, and his articles have appeared in publications including USA Today, Design Mind, and MIT Sloan Management Review.

This Excerpt

  1. The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review Press, 2010), by Vijay Govindarajan and Chris Trimble.
  2. Vijay Govindarajan, known as VG, is the Earl C. Daum 1924 Professor of International Business and the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College. He was the first professor in residence and chief innovation consultant at General Electric Company. Govindarajan has written seven books and more than 70 journal articles.
  3. Chris Trimble is an adjunct associate professor of business administration at Tuck Executive Education at Dartmouth College and a senior advisor to Booz & Company. Trimble is the coauthor, also with Vijay Govindarajan, of 10 Rules for Strategic Innovators: From Idea to Execution (Harvard Business School Press, 2005), which was named the best strategy book of the year by strategy+business.  


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