Beyond mobilizing an organization to do the right thing, Smart Customization gives the organization the discipline to avoid certain traps. In the realm of business, it has helped many companies stick to what they do best. In the nonprofit world, it is beginning to help executives see when a request by a deep-pocketed philanthropist or nongovernmental organization to take on a new project that doesn’t quite align with the organization’s mission should be turned down. Ultimately, Smart Customization is a tool that can help any complex organization learn when it’s necessary to say no.
Curt Bailey (bailey_curt@bah.com) is a principal with Booz Allen Hamilton in San Francisco. His expertise lies in defining and implementing operations strategies for manufacturing and service industries, with extensive experience in building operations capabilities for aerospace manufacturers, telecommunications companies, health insurers, financial institutions, and other producers of highly engineered products and services.
Karla Martin (martin_karla@bah.com) is a principal with Booz Allen Hamilton in San Francisco. Her work focuses on the role of organization in driving growth and reducing complexity.
