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(originally published by Booz & Company)


Building Cars by Design

Robert Reppa is a partner with Booz & Company in Chicago. He specializes in business unit and corporate strategy with an emphasis on growth strategies and sales and marketing efficiency for automotive, transportation, and industrial companies.

Kazutoshi Tominaga is a principal with Booz & Company in Tokyo. He specializes in product development strategy, business strategy, and operational improvements for automotive, transportation, and industrial companies.

Also contributing to this article were Booz & Company Principal Richard Holman and Ganesh Panneer.

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  1. Kevin Dehoff, Vikas Sehgal, John Loehr, Kazutoshi Tominaga, “Cars for India, Cars for the World” (PDF), Booz & Company white paper, September 2008: A closer look at the growing demand for small cars in developing markets, and how the Indian auto industry should respond.
  2. Bill Jackson, Scott Corwin, and Evan Hirsh, “End-of-Year Letter to the Automotive Industry” (PDF), Booz & Company, December 2008: An analysis of the coming restructuring of the auto industry worldwide, and what it means for both OEMs and suppliers.
  3. Bill Jackson and Vikas Sehgal, “One Billion New Automobiles,” s+b, Winter 2006: An early look at expanding auto sales in emerging markets, especially at the bottom of the pyramid, and their global implications.
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