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Published: November 27, 2012
 / Winter 2012 / Issue 69

 
 

Kicking the Sales Promotion Habit

Reprint No. 00134

Author Profiles:

  • David Ganiear is a principal with Booz & Company’s consumer and retail practice, and is based in Dallas.
  • Karla Martin is a partner with Booz & Company’s consumer and retail practice, and is based in San Francisco.
 
 
 
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