Writings on strategy continue to evolve as academics and practitioners seek to cope with new realities. Much of their effort centers on how to make a company’s people — their talents and connections — the basis for its strategy. Other thinkers, fascinated by how Linux grew up to pose a challenge to the likes of Microsoft, are trying to incorporate network analysis into their calculations. Probably the hottest term in discussions these days is adaptive — as in “How can we make sure our strategy continuously, indeed almost automatically, adapts itself to our changing circumstances?” Although it’s too early to know what will be the enduring chapters on these salients, nobody need worry that the great river of literature on strategy will dry up anytime soon.
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- Walter Kiechel III has served as the managing editor of Fortune and the editorial director of Harvard Business Publishing. His book The Lords of Strategy: The Secret Intellectual History of the New Corporate World is scheduled for publication in March by Harvard Business Press.