7. Develop forms of online credentialing of your goods and services. Your own company’s expert guidance is good and employee voices are better, but your customers’ recommendations are best.
Reprint No. 11101
- Matt Anderson is a partner with Booz & Company based in Houston. His areas of expertise include customer experience, online strategy, social networks, multichannel retail and content, and B2B services.
- Henning Hagen is a Booz & Company principal based in Houston. He specializes in the mobile industry, including corporate strategy, consumer electronics supply chain management and retail operations, and e-tail and retail marketing and sales productivity.
- Gregor Harter is a partner with Booz & Company in Munich. He specializes in strategy development, go-to-market strategies, operations, and green initiatives across multiple sectors.