strategy+business is published by PwC Strategy& Inc.
 
or, sign in with:
strategy and business
Published: February 22, 2011
 / Spring 2011 / Issue 62

 
 

The Coming Wave of “Social Apponomics”

7. Develop forms of online credentialing of your goods and services. Your own company’s expert guidance is good and employee voices are better, but your customers’ recommendations are best.

Reprint No. 11101

Author Profiles:

  • Matt Anderson is a partner with Booz & Company based in Houston. His areas of expertise include customer experience, online strategy, social networks, multichannel retail and content, and B2B services.
  • Henning Hagen is a Booz & Company principal based in Houston. He specializes in the mobile industry, including corporate strategy, consumer electronics supply chain management and retail operations, and e-tail and retail marketing and sales productivity.
  • Gregor Harter is a partner with Booz & Company in Munich. He specializes in strategy development, go-to-market strategies, operations, and green initiatives across multiple sectors. 
 
 
 
 
Close
Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.

Close